The Midnights album rebrand was born with “Midnight Mayhem with Taylor”. The original branding and leading up to the album had a nostalgic 70’s vibe, and when the album cover didn’t capture that, I wanted to make something that did. It contains hand done type and a system to work across all music mediums. Featuring a line from the song, Vigilante Shit, the “ladies always rise above” merch encapsulates the deep meanings of what it’s like to be a woman in such a media-filled relationship.
